“There is only one boss. The customer. And he can fire everyone in the company from the chairman down, simply by spending his money somewhere else.” Sam Walton, Founder of Walmart.

Whether your organisation is in the public, private or not-for-profit sector, the above statement will ring true. The success of any organisation is largely determined by the satisfaction of its customers.

With that in mind, customer service and customer experience training is essential for all staff who engage with your customers, be that face to face, over the ‘phone or via digital channels. No matter how or when customers engage with your organisation, your teams must be equipped to deliver seamless and consistent service and offer customer experiences that positively reflect your brand values.

Walkgrove has worked with numerous organisations across a range of sectors to provide customer-focused training initiatives delivered via face-to-face training, e-learning or a blended learning approach. Using creative, responsive and bite-sized learning approaches, our bespoke training for customer service teams gives them what they need, when they need it.

Product knowledge

Product knowledge is essential to providing a positive customer experience.

From sales and marketing to service and maintenance roles, employees need training to develop comprehensive knowledge of your products.

Walkgrove’s approach puts the product under the microscope to deliver the knowledge your learners need. Some of us choose to explore and discover, while others like to be shown or told. Our approach to product knowledge training caters for all learning preferences.

We layer the product knowledge and let the learner go as deep as they need. We aim to link the product, its components, features and benefits to a wider product portfolio so that it is placed in context. We typically use a mix of rich media including high quality video, photographic imagery and animation to make the product as tangible as possible.

Walkgrove is experienced using the latest technology to build responsive and just-in-time learning modules so that product knowledge can be developed and accessed at point of need, whether at a desk or on the shop floor.

Selling skills

Sales teams play a unique and important role in business success.

In any organisation, the sales department is at the front line of the business, acting as the vital link between a product or service and the customers who need it.

A talented sales team is critical to convert potential buyers into customers and to grow and retain a thriving customer base.

Walkgrove offers responsive, imaginative and quick-fire bespoke approaches that support rapid learner development of impactful selling skills.

Our targeted e-learning and digital training applications include product awareness courses, using memorable approaches that enable learners to demonstrate the value of their product or service by easily highlighting key features, advantages and customer benefits.

Using case studies, practice scenarios and interactive demonstrations, Walkgrove brings selling strategies to life and develops specialist communication skills that allow salespeople to close more effectively.

If you are interested in generic modules, click here to browse our off the shelf courses or download our performance management pdf.