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By now, we have all heard about AI writing tools, like Chat GPT and Jasper – just to name a couple. These tools have the ability to read, recognise large amounts of information and generate content like quizzes, articles and even academic essays. Their popularity has soared in the past few months, with the media industry being interested in using the tool. So, how does it work?

When a person inputs a question or query, the AI tool analyses this input and extracts the relevant information from its database. It relies on algorithms such as machine learning and neural network techniques to process the input and generate a response. AI writing tools are good at analysing data, identifying patterns, and generating content based on predefined rules and parameters. They can be useful for tasks such as summarising information, producing reports, creating product descriptions, or even drafting certain types of content such as news articles or sports reports.

With all of that being said, why should we not worry about our place in content creation – what can an AI writing tool not do?

It can get it wrong

Most AI writing tools have been trained by reading vast amounts of digital text taken straight from the internet. This text data includes websites, news articles, academic papers covering a broad and diverse set of sources. This forms the foundation of what the engine “knows”. Therefore, this requires solid and concise initial content. Not only that, but the training data also needs to be updated regularly to include the latest information and trends from various sources. Depending on the complexity of the questions and the scope of its training data, the AI tool could quickly become out of date and include wrong information which will generate wrong content. Due to these factors, it’s most likely that writers, and content developers could never be replaced.

It lacks human touch

AI writing tools can’t replicate human creativity or empathy; this can be apparent when reading through its generated content. Language used by these tools can be cold and rigid which doesn’t suit some forms of writing. By default, we are social creatures who thrive on empathy. We can understand context and use our imagination and creativity as well as connect with readers on a deeper level by using tone. At Walkgrove, we understand the appropriate tone of voice for our clients and how it will resonate with our audience for their learning needs. Instead of being wary of AI writing tools, we should accept that these technologies are out there to support by generating basic content quickly, we can then inject the basic ideas with creativity, emotional intelligence and human understanding required to produce high-quality content.

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