App development delivering 'point of need' learning for use by floor staff
- Mobile first, responsive
Tesco selected Walkgrove to develop smartphone apps for use by their in-store colleagues.
The first of two initial projects is an interactive version of an existing paper-based pocket guide. The app is designed to be accessed either as a refresher guide, or as an ‘at point of need’ reference with the emphasis on content being presented in an engaging way.
Tesco recognises not only the cost savings in producing this content digitally, but the ease with which content can be updated when released in an app format.