Multi-device advertising and consumer protection training
Telefonica Europe commissioned Walkgrove to develop a 50-minute, multi-device, compulsory advertising and consumer protection e-learning module.
The module was aimed at managers and non-managers in retail, customer service, marketing and the retail marketing team.
The design used a highly interactive approach, using activities and interactive presentation screens to convey the learning messages, rather than lots of on-screen text. The focus was on encouraging learners to learn through interaction, practice and feedback.
The look and feel of the e-learning complies with Telefonica’s strong brand guidelines and uses stock images and illustrative graphics to explain processes and procedures to give the e-learning an eye-catching and visually appealing look.
The e-learning was written in an informal style using plain English, taking a ‘less is more approach’. The tone of voice was informal, simple and easy to understand, using uncomplicated language that is free from complex and unnecessary jargon. The module uses a scenario and case study based approach to ensure that the learner relates the learning to the real world importance of the message.