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Successful futures; career development in the health sector


  • E-learning

This requirement was for a fast-paced and ‘punchy’ e-learning product to help raise awareness, amongst managers, of Careers Information, Advice and Guidance (CIAG) techniques and how to apply them effectively in their day-to-day role.

The aim of the e-learning is to provide a greater awareness of the contribution guidance in employment can make and to identify the elements of guidance that contribute to the individual, society and organisations as a whole.

Whilst CIAG is a topic in its own right, it represents a sub-set of staff development skills and activities that should be undertaken routinely by managers. CIAG can greatly assist first line managers develop the work skills, qualifications and competences of their staff. CIAG services are central to achieving the goal of supporting people to achieve the qualifications necessary for basic employability and for progression to further learning.

However, some managers may not necessarily recognise the term and whilst others think they know what it means they might not properly understand the key principles. For example, there is a common misperception that CIAG is aimed only at young people that are just leaving school, college or university and making initial choices about their career.

In actual fact, CIAG principles should be applied in any scenario where a manager is talking to a member of their staff within the context of helping them to develop their career.

Our program places the learning firmly into this context; enabling learners to recognise for themselves that delivering CIAG is something that they should be doing as an integral part of their job. Opportunities to deliver CIAG are highlighted and illustrated using high quality photo-stories, graphics and illustrations. The idea is to make the message stick – and imagery is a powerful tool.

This approach makes the training highly relevant and by providing a memorable reference point, helps learners develop the confidence to practise their newly acquired knowledge and skills after the course is completed.

The stories are supplemented by short, punchy ‘talking heads’ comprising photographic images of characters and audio to show staff that have delivered CIAG successfully – perhaps talking about difficult issues such as confidence, credibility, dealing with negative responses etc and how they overcame these difficulties.