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Environmental awareness-raising to promote behavioural change


  • E-learning
  • Mobile friendly, non-responsive

Walkgrove created five engaging and thought-provoking awareness-raising modules for Yorkshire Water that promoted energy saving behaviours within water management operations.

The training need

Kelda Group is a water and waste water services company and Yorkshire Water is Kelda’s largest subsidiary, managing 2.24 billion litres of drinking water and waste water each day.

Yorkshire Water launched a campaign called CO2llaborate to promote energy saving and increase energy generation, which included group-wide training. Yorkshire Water wanted to improve the reach and efficiency of the training. The company commissioned Walkgrove to replace five of the face-to-face CO2llaborate workshops with bespoke e-learning modules.

The e-learning needed to encourage behavioural change by improving understanding of energy issues and helping colleagues to make more sustainable decisions.

An introductory awareness-raising piece was required for all Yorkshire Water colleagues, but more detailed modules were needed to target employees who could make the biggest difference to energy efficiency, ie field workers involved with operations or planning in water works or sludge facilities.

Our bespoke learning solution

Walkgrove created over five hours of mobile-friendly bespoke e-learning for the CO2llaborate training programme.

The first 20-minute module is a short and snappy awareness-raising introduction for all employees. It focuses on why the optimisation of energy is important at Yorkshire Water and what learners can do to reduce energy consumption. The introduction uses an informal and conversational tone of voice to make information easier to digest. It also includes surprising facts and statistics about energy that underline the compelling need to change and the rationale for the CO2llaborate campaign.

Four other targeted modules focus in more detail on energy efficiency and output in key areas of field work: digesters and the sludge treatment process (70 minutes); sewage treatment works (80 minutes); water resource allocation (90 minutes); and energy efficient pumps (70 minutes). Each module develops learner understanding of the features of operational areas from the perspective of energy use and identifies key areas for improvement.

To demonstrate water management processes and components, Walkgrove’s custom e-learning development team included practical illustrations and exploratory infographics. To help learners understand how to use the tools available for optimising energy use, the modules present worked examples and challenge learners with interactive fictional scenarios. The four targeted modules conclude with a quick ‘test your knowledge’ quiz to validate learning.

Walkgrove uses a range of techniques to capture and sustain learner interest. All modules have an attractive illustrative theme using gentle background animations and use full audio voiceover to enhance on-screen messages. Modules also include knowledge-building challenges such as quiz questions, labelling and ordering activities.