Premium introduction to a luxury travel brand
- Mobile friendly, non-responsive
Walkgrove designed a compelling, media-rich introduction to the Insight Vacations holiday brand for travel professionals.
The training need
Insight Vacations is a leading holiday operator offering clients a range of luxury escorted trips and cruises to top global destinations.
Insight commissioned Walkgrove to create a high-quality introduction to their brand for travel agents and other travel professionals, which would help them represent the benefits of an Insight Vacation travel experience to their clients.
The learning tool needed to reflect the premium experience of an Insight holiday in its style, look and feel.
Our bespoke learning solution
Walkgrove created a 30-minute custom learning tool for Insight Vacations that enabled travel professionals to understand Insight’s ‘art of travelling in style’. Two bespoke modules showcased the company’s core values and how Insight Vacations distinguish their holidays from those of other operators.
Learners are introduced to the main features and benefits of trips, typical guest profiles and the global destination collection. The bespoke e-learning introduction also puts a spotlight on the immersive experiences, authentic dining, luxurious accommodation and comfortable transport options that would be included as part of the Insight Vacation guest packages.
To reflect the high value and high quality proposition of Insight Vacations, Walkgrove created a learning experience that was stuffed full of stylish and rich media features. The course design is video-led, portraying exciting and delightful scenes from global holiday locations and a wide variety of guest activities, accompanied by full audio narration.
To help travel professionals connect with the experiences on offer, Walkgrove also use ‘talking head’ videos of Insight executives, guests, and travel professionals talking about their perspectives on the Insight Vacations proposition.
To help learners explore Insight Vacation features in more detail, Walkgrove use elegant interactive diagrams and exploratory infographics. These were supported with minimalist use of on-screen text and stunning photography of Insight Vacation destinations and excursions.