ING Direct – Induction

Features

• E-learning
• Animation

This course is part of a blended programme of events delivered to new starters both before and immediately after they join. A primary aim of the e-learning was to reduce the amount of classroom training time spent on induction by 20%, but also to relax the emphasis on compliance training for new starters as they enter the organisation.

The focus is to provide joiners with a thorough appreciation of the organisation’s vision and values, as well an awareness of some of the ‘standard’ induction issues. Developing a new induction/onboarding program offered significant advantages to ING.

One key benefit was to ensure consistency in terms of their welcome message. With this in mind, it was important that our development team got the design right in terms of content, tone, look and feel.

Walkgrove worked closely with the marketing department and all of the content stakeholders at the early stages of the project to understand the parameters of the ING brand, and the ‘must haves’ and ‘nice to haves’, identifying key messages, and core content was a crucial part of the process.

The course was designed with a high impact animated introductory sequence and utilises the characters featured in the current media advertising campaign. The main body of the course is designed with a learner focus concentrating on key questions that new joiners would want answered, such as what do I need to do? and what should I expect?

The overall instructional approach to the course is to present the information as a portal rather than a traditional e-learning course, thus encouraging learners to explore and learn.